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- BUSINESS, Page 52Flying Feathers In the Coop
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- Tyson wants to rule the roost
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- He looks like a farm-implements salesman in his brown
- uniform, but make no mistake: Don Tyson, 58, is the king of
- America's poultry producers. His Springdale, Ark., company
- slaughters more than 15 million chickens a week, turning out
- 1,300 products ranging from fresh broilers to frozen nuggets.
- His desire to rule an even bigger roost has kept the feathers
- flying in the chicken industry since last October, when Tyson
- (1988 revenues: $2 billion) offered $894 million for the No.
- 3 producer, Memphis-based Holly Farms.
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- But the Tennessee company clucked loudly at Tyson's
- advances and turned to another chicken producer interested in
- acquiring some of Holly Farms' juicy parts. Omaha-based ConAgra,
- the No. 2 grower, agreed on a so-called lockup arrangement in
- which the Nebraska firm can buy some of Holly Farms' operations
- if the marauding Tyson succeeds in taking over. ConAgra, which
- already controls 20% of the U.S. beef industry, 33% of the lamb
- market and nearly 10% of broiler production, would like to bring
- Holly Farms' Weaver frozen-chicken label into the same shed with
- its Armour, Banquet and Country Pride brands. Tyson is now suing
- both companies in an attempt to overturn the lockup deal. Both
- Tyson and ConAgra are hungry for a bigger helping of the
- sizzling $7 billion U.S. chicken market. Largely because of
- health concerns over fat and cholesterol in beef, U.S. consumers
- have increased their annual per capita consumption of chicken
- from 43.5 lbs. in 1978 to more than 62 lbs. currently.
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- To woo Holly Farms' stockholders, Tyson offered a spicier
- bid of $1.15 billion last week, contingent on the cancellation
- of the ConAgra agreement. In response, the Holly Farms board of
- directors said that unless ConAgra comes up with a better offer
- before a special stockholders meeting in late February, it will
- recommend the Tyson offer to its shareholders. Then the poultry
- prince will really have something to crow about.
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